A yoga poster can be used on your website, in an email or on social media – oh yeah and as an actual poster. It helps to get your message across in a quick and visual way. Creating a poster also helps you to define the most important information.
Here are six tips to make posters for your yoga classes, event or retreat. Below I have shared a yoga poster template that you can update with your information, colours and photos.
1. Draw out what you would like your poster to look like.
When you step away from your keyboard and use drawing or 
writing as a tool – you are able to tap into your unique creativity. Try a large piece of paper, coloured markers or little sticky notes to mix things up and allow your message to flow out. If you are uncomfortable with this step – stick with it. Remember no one is going to see this poster draft (unless you want to show it off).
2. Write a list of the crucial information to include.
- Where is your event, retreat or yoga class being held?
- When is it – include the weekday, date, month, year and time
- Who is hosting the event? It is nice to share a short bio and a photo of the facilitator(s)
- What is it that you are advertising? This title should be large and at the top
- Why should people attend? Have a list or paragraph that confirms the reasons that someone would benefit from attending your event/class/workshop/retreat.
- How people contact you – website, phone, email
3. Decide if you want to design your own poster or hire this task out.
Do you already know how to design a poster? Do you have the time and desire to learn? If your time is limited or you have zero desire to learn how to create graphics then take all of the information that you have from steps 1 and 2 (above) and hire someone to help you.
Remember to use your time for what you love.
Hire out the parts that you don’t enjoy when you can.
4. Get a great poster program.
Canva is my favourite tool at this time for anything to do with graphics mainly because it is online,
easy to use and free. It does a little time to learn and then to design each project. If this is something you enjoy – then by all means give it a try. I also love Canva because all of my work is saved online, it is easy to update a project and share it with others and the exact sizes for what I need (Facebook cover, poster, presentation) are all ready to go.
Canva has a great tutorial when you sign up for a free account and then they have a poster specific tutorial. That will give you a great indication if this is your thing or not. Click here to try the poster tutorial.
Here is an editable poster template (PLEASE MAKE SURE TO MAKE A COPY BEFORE YOU EDIT IT, SO THE ORIGINAL IS THERE FOR OTHERS TO EDIT) – ready for you to use in Canva. It is from the one that I made for my Mom for Mother’s day – click here to see that post from last week.
5. Choose great images that you own or have purchased.
A site I love and use often is Pixabay. It is a reputable company that honours the artist and allows you to choose to donate when you use a photo. Make sure that you never steal images and always double check the source if you are not sure who owns it.The size of photo that you choose depends on what you are using it for. For posters I generally use one that is between 1500-2000 pixels, but this depends on how large you want to make your poster. If you choose a smaller size of photo and then enlarge it on a poster – it will often look pixelated, blurry or fuzzy.One thing to note on this thread – is that in Canva if you choose to create a poster and then you use that for something smaller, such as a Facebook post – this will work. The opposite won’t work well. If you create a Facebook post and then print it as a poster – it will be fuzzy.
6. Gather inspiration from other images, posters and graphic designs.
If something catches your eye – get a visual image or copy of it to use as inspiration. I love to use the colours from a photo as the colours of my posters.
Okay, that is a lot of information. I would love to hear your questions and comments about creating posters. Until next week 🙂
Share your comments below if you use the poster template or have more poster tips to share.
