In honour of Mother’s Day I decided to finish a project that my dear Momma asked me to do a while ago – update her yoga poster.
As I was working on it I thought of the most common question that has come in so far from yoga teachers.
What is the best advertising platform to use for marketing your yoga?
There are so many to choose from. Some traditional forms include:
- Word of mouth
- Social Media (fb, twitter, google+, linkedin, instagram, etc.)
- Facebook (ads, posts, groups, pages, video)
- Articles – website and/or print
Which one is the best? This question is similar to one that was asked to one of my teachers and the founder of the Lotus Palm School of Thai Yoga Massage. One of the students asked him, “Which yoga is the best to do?”
“The best yoga class is the one closest to your house.” Kam Thye replied.
It is similar with marketing your yoga. Choose what you are already close and comfortable with.
For example – if you are on Facebook and you like to check it and post often, then this is likely a great fit for you.
If you frequent a restaurant in town where you wait for your order and scan their beautiful bulletin board, then posters might be your avenue of choice.
If you love your local newspaper and you feel comfortable writing an article, then this might be your marketing choice to start.
There is no one answer, just like there is no one style of yoga or teacher to recommend.
If you would like to learn about different marketing ideas – you are in the right place. I am committed to share what I am learning with yoga teachers – to make it easier for them to focus on teaching and sharing yoga.
Personally, I feel confident with Facebook advertising, creating posters, sending out emails and creating articles. I have a huge fear of video and a lesser fear of audio, but I am wanting to learn more and I am aiming to add both to my marketing soon.
Remember this – you are an amazing being and teacher. You have a message that no one else can share in the way that you can. The yoga that you teach is unique to you. Students that connect to your style of yoga will be drawn to you.
Yoga students can only find you if you put your message out there – even if it is scary or you have to do some learning to get there.
So you might still be asking what platform to start with. Maybe all of them feel equally comfortable or all of them feel equally scary.
It is a great way to make a visual statement for your message and your brand. You can post it on a website or on social media and of course you can print them off and post them in physical locations.
Next week I will be sharing a video (yes I have no idea what I am doing and it is my first video ever!) on how to set up an account on canva and how to create a poster. I have also created a poster template that you can add your information, photos and colours to.
It is similar to the poster shown here – for my Mom.
I will also share some tips on how to create a poster. It is all really great information and it can be used for various marketing strategies.
I will leave you with something to think about in the meantime. I was happy to find this great article that will help you with marketing your yoga, while thinking outside the traditional advertising box. Click here to read 52 Marketing Strategies – a blog post by The Cult Branding Company.
P.S. Happy Mother’s Day to a woman who has loved me for who I am and encouraged me to share yoga with my community. I am proud to see her doing wonderful things with her yoga. See Mom’s (Beverley’s) website here.